What happens when you combine the meticulous craftsmanship of Los Angeles jeans with a tailored London fit? That’s the mix that Swedish designers Jens Grede and Erik Torstensson set out to achieve when they created FRAME, a line filled with perfectly cut skinny, flared, and boyfriend silhouettes of unparalleled quality. An instant hit in the fashion community, the FRAME denim collection soon grew to a full selection of separates, all with the label’s Cali-Brit brand of cool.

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