There is no fashion label more playful, quirky, or irreverent than Moschino. The fun started in 1983, when the brand’s late founder, Franco Moschino, adorned his saucy, whimsical fashions with messages—literally words on the clothes, including statements like “Who’s to say what’s in good taste?” Often, the brand name was emblazoned in large letters, too. He went on to spoof high fashion lines, mocking such classics as the Chanel jacket with garish trimmings and details. In addition to Moschino, there is also the less expensive Boutique Moschino line. As a crucial part of the evolution that the Moschino Maison is enjoying thanks to the Creative Direction of Jeremy Scott, BOUTIQUE MOSCHINO will honor the Moschino DNA with the objective of attracting a wider range of customers.

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