Denim with an excellent fit and construction has been the success factor of AG Jeans since its launch in 2000. The brand was founded by the godfather of denim, Adriano Goldschmied, and iconic denim manufacturer Yul Ku. AG Jeans is a premium denim brand where all steps in the process from cutting to finishing to shipping the denim take place in AG's integrated facilities. This is truly unique within the fashion industry. AG's mission is to provide high quality, socially responsible operations at all levels. They use sustainable fibres such as Tencel®️ and Modal®️ and limit their use of water and chemicals to a minimum. AG is committed to making a difference, both locally and globally.