A common love of fashion led the 2 friends Barbara Boccara and Sharon Krief to establish their own brand ba&sh. Their aim was to create the ideal wardrobe. They would like to wear every single item of clothing they designed. Today, the brand is very popular and can be found in more than 400 shops around the world. The ba&sh style is predominantly Parisian, combining an expression of freedom with a smooth, cheerful elegance. The label is especially known for its effortless chic dresses, bohemian prints and feminine style. Wearable everyday pieces made of luxurious fabrics play the leading role in the collection. The French style of ba&sh is unique, stylish and casual.