Moschino was created in 1983 by Franco Moschino (1950-1994). Moschino and his fashion label have become famous for their progressive, colourful - sometimes eccentric - designs, for their love of fairy tales, for their criticism of the fashion industry and for their photo campaigns in the early 1990s. The house Moschino consists of several lines: Moschino (mainline), Boutique Moschino and accessories, watches and perfume. Since 2014, Jeremy Scott has been the creative director of Moschino Couture.