The world's leading fashion blogger Chiara Ferragni launched her own fashion brand in 2013. The Italian influencer became known for her online magazine 'The Blonde Salad'. As a fashion icon, she knows better than anyone what the current trends are and thus inspires a young audience with her playful and stylish collections. The brand is known for its iconic Eye motif and is effortlessly combined with glitter, patchwork and prints.