The Dondup story began in 1999 inspired by a mission to create collections with an open and universal approach. An urban brand without borders or boundaries, one that makes the main values of the denim culture its own. Quality, research and the pursuit of innovation have made Dondup the great ready-to-wear brand of today. In every Dondup collection, the "Made in Italy" label opens up to the world with cosmopolitan flair by bringing the attention to detail traditionally found in Haute Couture to ready-to-wear. The result is unique collections created by a timeless style and iconic pieces infused with effortless elegance. Since the very beginning, denim has been the heart of the the Dondup brand: so much more than just a fabric, for Dondup denim is a calling. One that speaks of respect for the consumer and the environment, and a passion for style.