Laneus takes its name from the Latin word for “made of wool”, but is an Italian knitwear label rooted in modern simplicity, craftsmanship, and premium materials. The brand draws inspiration from culture, travel, and everyday observations, translating them into collections that avoid trends and unnecessary frills. Expect soft merino and cashmere blends, strong silhouettes, rich textures, and a timeless, understated aesthetic. Laneus stands for contemporary luxury that doesn’t shout, but convinces through quality and refinement.




