After years of travelling around the world to find the perfect production partners, a collective of friends and veterans of the fashion world decide to found the innovative PURPLE BRAND. Purple brand, or Purple for short, focuses on denim and, since its inception in 2017, has linked three major fashion trends: industrial design, streetwear and luxury. The brand's statement is that innovation should not be limited to designer denim, and it manages to combine a strong price strategy with quality and innovation.