In the autumn of 2000, the denim landscape changed forever. Based in Los Angeles, California, 7 For All Mankind was the very first company to successfully launch premium denim and put LA on the fashion map. The 7 For All Mankind fan base grew rapidly with innovation in fabrics, fits and finishes. Sevens' not only became a firm favourite with the general public, but also among Hollywood elite, fashion editors and stylists. Celebrities such as Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart and Jessica Alba are often spotted in a 7 for all mankind. Male celebs such as Ashton Kutcher, Ryan Reynolds and Prince Harry are also fans. Today 7 For All Mankind is an international brand with a retail network of monobrands, high-end boutiques and department stores spanning America, Europe, Asia and the Middle East. 7 For All Mankind remains the market leader in premium denim, representing the perfect hybrid between fashion and denim innovation.