Joseph is a British contemporary label with a strong offering of luxurious basics. From day-to-night dresses to coats, trousers, blazers and knitwear, Joseph has developed the uniform for the modern woman: timeless, sophisticated and minimalist, but never banal. The understated elegance, clean cuts and high quality have earned the label a large fan base.

The brand's history dates back to the early 1960s, when Moroccan-born Joseph Ettedgui began selling Kenzo Takada jumpers from his hair salon on London's King's Road. What began as a modest venture grew over time into the iconic label we know today with more than 20 monobrands and over 400 multibrand outlets around the world.

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