UP CLOSE WITH: Senior Sales Executive Liesbeth Appelen

In honor of our 50th anniversary, we’re celebrating the people behind Fashion Club 70. Up Close With those who have been part of the company for many years. A series of 12 people, the whole year round, that define the half-century of FC70.

HOW WOULD YOU DESCRIBE FASHION CLUB 70 IN ONE WORD?

Glamorous. When I first walked into Fashion Club 70 from the countryside, it immediately felt like stepping into another world: big brands, beautiful collections, lots of sparkle and glamour. But also stacks of boxes and wearing a tracksuit while preparing for the sales. It’s that mix of charm and reality that makes FC70 so unique.

WHAT IS YOUR ROLE WITHIN THE COMPANY AND WHERE DOES YOUR EXPERTISE LIE?

After 18 years as a retail buyer at Liu Jo, I’m super excited to take on a new challenge this season: I’m stepping into the role at Lola Casademunt and Fracomina. As a senior sales executive, I closely manage large budgets, maintain direct contact with Italy, and know our clients inside out – their style, preferences, and even their names, hobbies, and pets. Building these personal relationships is my strength, allowing us to introduce new collections faster and truly engage our clients with our offerings.

WHAT DO YOU CONSIDER THE MOST SIGNIFICANT CHANGE IN THE FASHION INDUSTRY OVER THE PAST FEW YEARS, AND HOW HAS FC70 RESPONDED TO IT?

Everything moves much faster now. Where there used to be only summer and winter collections, pre-collections, capsules, and flash collections have now become essential. Trends evolve so quickly that consumers have almost become spoiled. FC70 responds by offering short-term solutions and staying agile, ensuring our clients are always up to date.

WHAT IS YOUR BEST MEMORY AT FC70?

The friendships you build here. Sometimes the days are long and the pressure is high, but that’s exactly when you realize how important it is to have great people around you. Colleagues who understand you without words, who make you laugh between tasks, and who are there when things get hectic. At FC70, I didn’t just find colleagues, I found true friends, people who make work worthwhile every single day.